能支援执行现代化供应链管理的物流服务换言之.ppt

 A Strategic Framework for Supply Chain Design, Planning, and Operation 指導教授: 盧淵源博士 第一組 組長 黃德強 蔡國彬 謝聰明 郭宗鑫 廖燿堂 劉文欽 盧世欽  Outline  ?What is supply chain management?–Understanding the Supply Chain ?A supply chain strategy framework –Achieving Strategic Fit and Scope ?Supply Chain Drivers and Obstacles  –Trade-off Efficiency and Responsiveness Traditional View: Logistics in the Economy (1990, 1996) Traditional View: Logistics in the Manufacturing Firm Supply Chain Management: The Magnitude in the Traditional View Supply Chain Management: The True Magnitude Overview of Supply Chain Management Factors require companies to use supply chain management as part of their competitive strategy. -Globalization -Increased competition -Information technology -Shorter product life cycles 發展歷程 由戰場至商場 軍事後勤 軍事人員、物資之運輸補給、儲存與維修 ～1955 興起於二次大戰期間 戰後轉移民間企業 企業後勤 著重儲、運、配銷等作業功能 1963 美國物流管理協會NCPDM 成立 National Council of PhysicalDistribution Management 1970’s 系統功能整合 ILS：Integrated Logistics Support 1980 企業講求競爭時代來臨 講求競爭優勢與策略 1990 ～ 利用運籌管理提昇競爭力 Supply Chain Management 供應鏈管理 Global Logistics 全球運籌 What is a supply chain? Flows in a Supply Chain Information Sharing in the Supply Chain Traditionally, information has been shared only between adjacent supply chain pairs, and that information has been very limited. This limited approach to information sharing leads to “bullwhip effect”. 長鞭效应主要描述市场的细微变化会引起供应链环节厂商产量的急剧变化，供应链环节离终端顾客越远，这种放大效应越明显。通常客户端10％的市场需求变化会导致元器件供应商订单量200％的变化。解决長鞭效应主要有三个途径：供应链环节之间的秩序要非常清楚；供应链环节之间要加强合作；供应链环节之间信息相对透明。“chains use a hub and spoke approach to sharing information.”  Process View of A Supply Chain  Cycle View of Supply Chains Supply Chain Cycle 2. Push/Pull View ?Divide by OP (Order