例文 《大连银行信用卡业务发展问题及对策》3.12.docVIP

东北财经大学自学考试本科毕业论文 大连银行信用卡业务发展的问题与对策 作 者 宋丽华 专 业 公司管理 总 考 号 020312301425 指导教师 李贺 答辩日期 成 绩 内容提要 信用卡作为一种先进的金融支付工具，具有方便、快捷、安全的特点。信用卡集存取现金、消费结算、透支功能于一身，与传统的银行支付工具相比, 跨越了资产业务、负债业务、中间业务三大银行支柱业务，是给银行带来收入的一个主要卡种。信用卡的产生与发展顺应了人们的生活方式和消费水平发展的需要，是社会经济发展到一定阶段的产物，是金融业走向现代化、国际化的必然。 本篇论文以大连银行信用卡业务为例，总结归纳了大连银行信用卡业务发展的现状及存在的问题，最后就如何推动大连银行信用卡业务的发展提出了几点策略，以期对信用卡业务发展有所裨益。 关键词：大连银行 信用卡 产品 市场 Abstract Credit card as a kind of advanced financial payment tool, has the characteristics of convenient, quick and safe. Credit card set access cash, in a clearing, advance function, and compared with the traditional bank payment tool, crossed the assets business and liabilities business, intermediate business three big pillar business bank, is a main bring income to the bank card. The emergence and development of credit conform to the the needs of the development of peoples life style and consumption level, is the product of social and economic development to a certain stage, is a modernization and internationalization of financial sectors. This paper to dalian bank credit card business, for example, summarizing the dalian bank credit card business development present situation and existing problems, and finally on how to promote the development of dalian bank credit card business, puts forward several strategies in order to benefit to the credit card business development. Key words: Bank of dalian Credit card Product market 目 录 一、大连银行概况................................................................1 二、大连银行信用卡业务发展现状及存在的问题......................................1 （一）大连银行信用卡业务发展现状................................................1 （二）大连银行信用卡业务发展中存在的问题........................................2 三、推动大连银行信用卡业务发展的策略............................................3 （一）推进信用卡品牌建设....................................