直销运作技巧（Direct selling skills）.doc

直销运作技巧（Direct selling skills） Direct selling story 2009-10-25 00:31 reading 22 review 0: big, medium, small, more and more enterprises began to pay attention to and use direct marketing this business tool. So what is direct marketing? Direct marketing is to cross the intermediate link and push the product directly to the channels, terminals and consumers to meet the sales form. This form of sales, especially for food, health care products, washing, department stores and other industries. Its effect is obviously reduced turnover: 1. links, fast turnover, market information and feedback, to rapidly improve the production operation; 2. share of the target market, and provide the basis for the advertising market; 3. to ensure the correct orientation of the product; 4. to control the market, against the competition. How to operate direct marketing? The whole process can be divided into three coherent steps: I. approach Approaching the customer as an uninvited guest. It is divided into the first visit and return visits. First, first prepared, which can withstand the failure of 100%; at the same time the firm faith, in order to sell themselves and the company, in order to maximize meet customer needs; to give customers greater benefits, and thus contribute to a good atmosphere. How to approach? 1.: the product approach to interest can bring benefits. 2., curiosity approach: according to product characteristics, arouse customer curiosity. 3., story approach: to tell the story of other stores, such as sales. 4. help approach: seize the opportunity, help, display, etc.. 5. approach the law: regard the client as an expert and ask a question about it. 6. gifts: approaching method used new methods. 7., problem solving approach: if you help to adjust inventory, repair things, is the best and most robust method. 8. commends access laws: compliment customers in due time and in a timely manner. 9. ask for access: the more common way to stay, but remember to let the other person know