纵横营销（Vertical marketing）.docVIP

纵横营销（Vertical marketing） Horizontal marketing The era of horizontal marketing has arrived People go - I will not go out the new way. This is Ye Maozhong this guy want to remind the enterprise of a sentence. - the survival of enterprises is the first market and the choice of competitors, then the choice of marketing thinking. - once the selected market and competitors, it must be in the marketing thinking and competitors go the opposite. Not trying to do better than competitors, but to distinguish it from it. - big companies can choose safe and effective solutions, and achieve safe and effective results; also can take on more risk, with greater success. But certain security is a luxury for smes. - the most dangerous place is the safest and most safe place but sometimes the most dangerous. Reporter today to discuss with you the longitudinal and Lateral Marketing Marketing topic here is not to define large enterprises and small and medium-sized enterprises, but large enterprises and small and medium enterprises how to choose the problem. Ye Maozhong - so even the company planning services for small and medium-sized enterprises, are brave choice big market and big business rivals, so as to obtain high profits. Of course, we are not blind, and we choose their flanks. We use the vertical marketing thinking instead of the horizontal marketing thinking. Vertical marketing results - such as market segmentation, targeting and positioning of these can create competitive advantages which convert mechanism of business opportunities and new products, has been mastered by domestic marketing personnel. Almost every marketing staff will talk about the positioning, positioning, just like the toilet, to open the zipper as a marketing peoples customary action. - in fact, market segmentation and positioning strategies do have a product and brand to find suitable for their own survival and development space. - in the milk market, containing fruit particles, various fruit flavor, with jam