江中牌健胃消食片是怎样卖出14个亿的（The river card Jianweixiaoshi is how to sell 1 billion）.doc

江中牌健胃消食片是怎样卖出14个亿的（The river card Jianweixiaoshi is how to sell 1 billion） SPI~CIA! COMPANYEXPRESS / division Ji Police I The whole process of sea focus advertising interpretation miracle Jianweixiaoshi Tablets Work card Jianweixiaoshi Tablets How do you sell 1 billion of Maos mouth? One Core elements -- the core orientation of daily digestion By breaking through the 500 million mark.. 2O OO1 years, the river pharmaceutical is facing a major choice is to promote new products Jianweixiaoshi has billions of dollars of 7 when internal disagreements, anti The competition in the digestive market is very intense and there is little room for further development With 10 years of market size only around 5-6 million, in the river In the field of development; the scale is bound to fall. The competition of praise and Motilium That Jianweixiaoshi actual competitors are some cheap and no brand. Army!.. Yeast according to the statistics of some commercial brand-name products such as yeast... The number of students, Multienzyme Tablets and other amazing sales}. In addition treatment of children with indigestion. This is also a large number of card Jianweixiaoshi brand can be occupied. L. The marketing department and then served as a strategy consultant as the company through consumption. J research found. Jianweixiaoshi Tablets occupied in the minds of consumers is.. eat more. } induced indigestion. The market belongs to a small problem. But it says is occupied Stomach trouble solution. Combing the positioning of both in the minds of consumers... F excludes Domperidone Tablets Xiaoshi is a competitor. The daily consumption will occupy The strategy of this blank market. After this core position is determined, the river decisively increased the amount of advertising To enhance the visibility of the brand quickly. Succeeded in recovering a motley crew of occupation of the market. I. Since then, but also for children with dyspepsia characteristics of medication, as well as mother on AN