汽车精品销售特点（Car boutique sales features）.docVIP

汽车精品销售特点（Car boutique sales features） How to become a boutique car sales expert? Sales characteristics of the car Product features of automotive products Before making a product introduction, a boutique salesperson must understand: what is the difference between a 4S store and a boutique? Do not think that the boutique exhibition hall to do a good job, boutique sales naturally do well. According to the authors observation, often the boutique showroom is not very good, but the 4S shop did a good job, because they seize the focus of boutique sales focus. Automotive products have the following characteristics: 1) not commonly used, non necessities. Automotive products consumers do not understand what kind of films. What kind of film is not good, because it involves the identification of professional knowledge; few customers know what water of armored chassis, what is the oily armored chassis, the sales staff did not say he didnt know what it is, how to distinguish between. For the quality of understanding, almost all rely on sales staff, said after consumers know. Because these things are not commonly used in everyday life. For example: home no toothpaste to the supermarket to buy, if you have allergies teeth today, then you will soon come up with cold acid Ling toothpaste, if the use of Chinese toothpaste, then we will soon think of tianqi. Because there are lots of advertisements telling us which kind of toothpaste we need, which kind of toothpaste has the characteristics?. Others, such as washing powder, detergent, shampoo, etc., are the same. But theres hardly anything like that - theres a lot of publicity, and a mention can make people name brands. 2) customers do not understand its specific functions and uses. Due to automotive products without a lot of advertising, but not the common necessities of life, so most people do not understand the variety of automotive products, even the understanding from a variety of ways, understanding is not deep, the vast majority