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* * * * * * Unit of measure * Footnote Source: Source CONFIDENTIAL Document Date This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey Company. This material was used by McKinsey Company during an oral presentation; it is not a complete record of the discussion. * USEFUL OBJECTS * USEFUL OBJECTS * erformance tructure onduct xxx xxxx xxxx xxxx External shock S C P xxxx xxxx xxxxx xxxx xxxx xxxxx * ? ? ü ? PRELIMINARY Attractive Unattractive Legend Legend Legend ? 1 2 3 4 5 ? 6.1 point increase in ROIC * User applications Personalization Middleware services Transaction support Enabling services * Management tasks for company-wide and BU level Establishing task priorities and action plan Providing methodologies for strategy establishment Project scope Project purpose Through the analysis of environment and diagnosis of company-wide management, management tasks will be produced to strengthen the competitiveness of SK EC, thereby proposing the roadmap for the implementation. * Footnote Source: Source * * Review CRM efforts to date 1 * PROCESS GOING FORWARD FOR K2 DEAL VALUATION AND SYNERGY ESTIMATION Refine base scenario Review base scenario with Kronus working level team Build multiple scenarios and conduct sensitivity analysis for negotiation Review valuation and synergy estimates scenarios with Kronus working level team Refine valuation and synergy estimates scenarios DEAL STRUCTURE OPTIONS DEVELOPMENT Refine deal structure options Conduct quick legal review Review the options with Kronus leadership team Refine the options NEGOTIATION GAME PLAN DEVELOPMENT Develop game plan draft Review and refine game plan TERM SHEET DEVELOPMENT Write term sheet draft Conduct legal review Finalize term sheet PHASE 1 PROGRESS REVIEW START NEGOTIATION 5 4 3 2 April 29 28 27 26 30 22 21 20 19 23