南京旅游纪念品开发与创新研究.docVIP

南京旅游纪念品的开发与创新研究 旅游管理专业 周林 指导教师 王建喜 摘要：南京作为国内旅游业发达城市之一，其旅游纪念品的发展一直是旅游产业发展中的一个弱项，存在着许多问题。要改变南京旅游纪念品市场发展的落后局面，开发出具有金陵特色的旅游纪念品，就得围绕创新做文章，通过题材、表现形式、制作工艺、载体、品牌等创新策略，实现旅游纪念品的创新。实践中运用以下的创新措施：面向市场，紧紧围绕旅游者的购物需求；建立强有力的旅游纪念品生产企业和开发研究机构；深挖金陵文化内涵，努力拓宽旅游纪念品开发的广度和深度；加大宣传力度，通过多种形式活动使金陵旅游纪念品形象深入人心。 关键词：南京；旅游纪念品；开发；创新 Reserch on the Development and Innovation of Nanjing Tour Souvenir Student Majoring in Tourism Management Zhou Lin Tutor Wang Jianxi Abstract：Nanjing is one of the tourism flourishing cities of country. The development of tour souvenir is also a weakness in tour industry development. There are many problems .To improve the present conditions of Nanjing tour souvenir market and development the tour souvenir which have the special features of Jinling, we have to do with innovation. In order to bring about the innovation of souvenir, we can innovation subject matter, manifestation, manufacture technological, carrier, trademark…etc. We can use these innovation steps when practice. First, face the market and the needs of tourists and exploit new product for tourism. Second, build up factories to produce good tour souvenir and mechanism for research. Third, explore the cultural content of Jingling. Broaden the range and depth of the development for tour souvenir. The last, enlarge the propagate strength. We should make people know of Jingling tour souvenir through various forms. Key words： Nanjing ；our Souvenir ；Development；Innovation 1] 刘燕，刘宇男．旅游纪念品――推动旅游业发展的生力军[J]．资源开发与市场，2002，（4）． [2] Simon Tony,Hinkin Timothy.The effect of employee turnover on hotel profits: A test across multiple hotels[J]. The Cornell Hotel and Restaurant Administration Quarterly,2001,(9). [3] 魏新生．旅游纪念品的开发与河南旅游经济发展的思考[J]．商丘师范学院学报，2002，（3）． [4] 魏欣颋．提升旅游纪念品价值的设计研究[J]．南昌大学学报，2004，（3）． [5] 李峻峰，石高俊．论南京旅游纪念品的深度开发和创新策略[J]．江苏商论，2003，（1）． [6] 朱应皋，万绪才．旅游纪念品发展对策探析[J]．现代经济探讨，2002，（5）. [7] 冯万荣.旅游纪念品市场存在的问题及其对策[J].太原大学学报，2004，（17）. [8] 郑丽娟，罗晓光．旅游纪念品的营销策略[J]．边疆经济与文化，2004，（1）． [9] 赵仁平．增强南京旅游纪念品开发的