后消费者信息搜寻方式研究.docVIP

90后消费者网购信息搜索模式研究 摘要 早在1990年互联网就被认为是最重要的信息源，超过90%的网上用户用它来获得每天的信息。众多购物网站 90后是当今网络消费的十分重要的一个0后的网购信息搜索 本文通过调查问卷、文献以及研究访问等方式，对90在进行商品信息时进行了调查研究，并针对不同的搜索方式进行比较，，针对上述研究给出了若干营销建议，以促进网络购物的长久发展。Abstract As early as 1990, the Internet is considered to be the most important source of information , more than 90 % of all online users to use it to obtain information on daily . As the main force of Chinas many shopping sites C2C e-commerce model , and its rapid development has brought to consumers a richer selection of products and a more affordable price advantage , but also to businesses and entrepreneurs who brought great business opportunities. However, due to the presence of spatial and temporal separation of online shopping and information asymmetry features make customer trust become key issues hinder businesses expand product sales , increased visibility . 90 After a group is very important in todays Internet consumption , and their spending habits for each site network operators and even the development of the network industry have a direct impact. Therefore, this in-depth study of online shopping and information search preferences factors after 90 . Through questionnaires , literature and study visits , etc., for 90 after making product information search is conducted the investigation , and for different search methods were compared , and finally, for the marketing of the study presented several recommendations in order to promote long-term development of online shopping . 目 录 90后消费者网购信息搜索模式研究 1 1. 前言 1 1.1研究背景 1 1.2研究目的 1 1.3主要研究内容 1 1.3.1本文的研究内容 1 1.4研究方法： 1 2. 相关概念阐述 2 2.1 网络信息搜索模式相关研究 2 2.1.1 网络信息搜索模式发展历程 2 2.2 90后消费者网络信息搜索模式选择的心理研究 2 2.3 90后消费者 2 2.3.1 90后消费人群分类 2 2.3.2 90后消费人群网购信息搜索模式现状 3 2.3.3 90后消费者网购信息搜索模式选择心理 3 2.4 网络购物信息搜索 3 2.4.1 网络购物信息搜索模式 3 2.4.2网络购物信息搜索类型 4 3研究设计 4 3.1 问卷设计 4 3.2 研究变量测量 5 3.3 样本选择与调查方法 6 4.数据分析 6 4.1基本样本资料分析 6 4.2问卷信度分析 6 4.3因子分析适合度检验 7 4.4 不同学历消费者网络信息搜寻影响因素比较 7 4.5 男性和女性消费者网络信息搜寻影响因素比较 8 5.针对商家完善信息搜索系统的措施 9 5.1 根据不同消费者的偏好，“包装”商品类型信息 9 5.2