让市场活跃度创造增长神话（Let market activity create myth of growth）.docVIP

让市场活跃度创造增长神话（Let market activity create myth of growth） Let market activity create myth of growth Hao Ning Marketing originated in the United States in the early twentieth Century. For decades, with the development of social economy and market economy, marketing has undergone fundamental changes, from the traditional marketing evolution of modern marketing, its application expands from profit organization to non-profit organizations, expand from domestic to abroad. Today, marketing has become a combination of enterprise management, and with economics, behavioral science, anthropology, mathematics and other disciplines of the application of interdisciplinary management disciplines. The emergence and development of Western marketing is closely related to the development of commodity economy and the evolution of enterprise management philosophy. Because of the difference of market degree between China and Western countries and the different market basis of marketing theory, there are essential differences in brand performance in marketing practice. The degree of marketization in China and the West and the particularity of Chinas consumption market determine brand expressiveness In the development of western mature market economy and the developed regions, the main factors affecting consumer purchase behavior is the strength of the brand, consumers in the purchase process, manufacturers, merchants and received little influence to personnel, always in accordance with their favored brand buying. In China, brand factors are also an important indicator of consumer purchasing behavior, but brand influence is not as large as we imagined. That is to say: in the country, the purchasing behavior of consumers is always affected by manufacturers, merchants and on-site shopping guide. In other words, consumers always change their doctrine at the last minute. McKinsey Co, a well-known marketing planner in China, did a market survey in China: 65% of respondents said they usually leav