费县地区三号定格销售分析（Feixian County No. three stop sales analysis）.doc

费县地区三号定格销售分析（Feixian County No. three stop sales analysis） Consumption habits and yinmai long-term training up that there is a direct relationship, but also with Tsingtao Brewery products to develop the brand in the market in Feixian County has not yet fully mature. (4) sales and distribution outlets are not sound enough By contrast, we found that with yinmai beer, our market sales and distribution network is very simple, a powerful network has not been formed, it is difficult to radiate to the whole Feixian County area. At present, our products mainly rely on sales agents, in the township, our agents rely on their original customer network can radiate the region, and the city agents are not so obvious advantages, in a short period of time, it is difficult to develop distributors, causing Tsingtao Brewery products sales network is not perfect. Therefore, our products not only need agents, but also need a large number of two batch of business, with the two batch of business, extensive sales channels and customer relations, distribution of Tsingtao Brewerys products. (5) the market for major competitors is large In the terminal, you can often see other brands of promotional display, their thirst for the market is obvious, with the highest cost of possession of the market. They made their products at an unprecedented low price through promotions. They pass the gift of wine, gift display cabinets, rebates and other forms of temptation to the terminal; there is the end of the customer situation maintenance, for example, Baotu Spring beer will give the terminal key people to give electric vehicles and other objects. Finally, an important issue is the development and management of distributors. In the area I am responsible for, it is mainly the development and management of township dealers. In the four areas that I am responsible for, there is a dealer in the Central Plains, and the other three towns are newly developed dealers. They have dealers in every township of Laos