走出胡萝卜和大棒式的激励（Get out of the carrot and stick drive）.doc

走出胡萝卜和大棒式的激励（Get out of the carrot and stick drive） At the entrance of our schools student center, there are often posters asking people to donate blood. A colleague from our school even made videos for blood donation, telling about his experiences as a blood donor. The blood bank sets up an account for each donor and calls regularly to ask for blood donation. They also contacted various organizations to organize the blood donation activities. Perhaps some people will ask, the United States is a developed country, why strenuous publicity, marketing, organization, so that we take the initiative to donate blood? Why dont you collect blood? In fact, the problem was solved in the 70s of last century. Richard, British sociologist. Teater James (Richard Titmuss) has proposed that paid blood collection is not only morally wrong, but even ineffective. When you buy blood as a commodity, blood stocks fall. His judgment was later confirmed in a field experiment in sweden. A few economists conducted a group experiment on 153 women who intended to donate blood in a regional blood bank, and found that the group of paid blood donors dropped sharply. Obviously, people do this in a way largely out of an inner drive, such as caring for others. Voluntary blood donation stimulates the feelings of altruism in the heart. Caring for someone else is a very good feeling, so many blood donation propaganda say: give me a blood donation, I feel good.. This kind of good feeling, is dizziness? Obviously not, but the pleasure of being stimulated when transferred. Perhaps it is for this reason that the English of blood donation activities is usually Blood, Drive., ldquo, Drive” the word ldquo and driving force rdquo mean. This word is exactly Daniel. The title of Daniel Pink, the best seller, Drive. The original is Gore Pinker writes, the idea is novel, observant, provocative words is also strong, the former a new book new thinking (A Whole New Mind) was published in our school have good writings