透析电子商务的新兴商务模式移动商务(上)（Dialysis of the emerging business model of e-commerce Mobile Commerce (I)）.doc

透析电子商务的新兴商务模式移动商务(上)（Dialysis of the emerging business model of e-commerce Mobile Commerce (I)） Mobile commerce is essentially classified as e-commerce and information business, and it is a new business model emerging from technological development and market changes. Because of the related characteristics of mobile commerce and telecom services, it is different from wireless business in many aspects, such as business model and commercial profit point. Mobile commerce will continue with the development and popularization of mobile communication industry has become a new field of new China over the next 5 years the growth of e-commerce and wealth movement. Compared with the traditional e-commerce, mobile commerce can really make any person at any time, at any place to get the entire network of information and services. Compared with the traditional e-commerce, mobile commerce has a broader space for development, because it can use the latest mobile communications technology to derive more valuable business model. The concept of mobile commerce derives from traditional e-commerce, but it can not be regarded as the expansion of traditional e-commerce simply. The difference between mobile commerce and traditional e-commerce is the mobility of service objects, the immediacy of service requirements, the privacy of service terminals and the convenience of service methods. The services that mobile commerce can provide PIM (personal information services), banking, trading, shopping, location-based services (Lo-cation, based, service), entertainment and so on. At present, China Mobile has launched mobile banking, mobile phone stocks, mobile lottery, GPS location-based services, mobile OA, UM (Unified Messaging Service), PIM (personal information management), WAD (wireless advertising) and other mobile business services. Analysis of service providers involved in mobile commerce Mobile commerce business model related to mobile network operators, network equipment providers, mob