重硬轻软 悲剧不断（Hard soft tragedy）.docVIP

重硬轻软 悲剧不断（Hard soft tragedy） Sheng Gao The early morning of May 30, 2008, located in Shanghai China shipbuilding industry groups Shipyard Hudong two 600 ton gantry crane during hoisting operation of ship section, due to human error, the body collapsed, causing 3 deaths and 2 people injured, This is not the first time Hudong similar accidents. As early as seven years ago, the same place is also the gantry crane collapsed, killing 36 people. As one of the highest Hudong Shipyard China level shipbuilding technology at present, but the continuous occurrence of safety accidents, fully reflects the Chinese shipbuilding industry is currently seeking big blind, do not grasp the management problems. And this is not confined to the shipbuilding industry. The problem of heavy production and light management is prevalent in all sectors of China. The lack of soft power of Chinese enterprises will seriously drag down its future competitiveness. On soft power of Chinese enterprises from shipbuilding industry For an enterprise, including hard power plant, equipment, personnel, funds and other hard conditions, and the mode of organization, management science, business philosophy, brand and corporate culture is a soft power enterprise. Hard power is biased towards tangible tangible assets or resources, while soft power is a series of intangible assets based on human orientation. Compared with the hard power, soft power is a more long-term, fundamental and strategic factor for the development of enterprises. It is difficult for competitors to imitate, and is also the most difficult competitive advantage for enterprises to cultivate. Soft power is helpful for enterprises to integrate all kinds of hard resources, and is the guarantee of enterprises sustainable competitiveness. For Hudong accident, Hudong gantry crane collapse on the surface is caused by improper operation, but it reflects the consciousness, management and supervision system is not perfect the shipyard production safety