领跑者变速为王（Leader change speed is king）.docVIP

领跑者变速为王（Leader change speed is king） [Topic case]: Follow up or exceed? In 1995, in a business unit for several years of Qi Ming, can no longer stand the mediocrity of life, and resolutely go to the sea. He took out all his savings, opened several chain cold drinks shop, and won a well-known cold drinks business in the citys exclusive agent. Two years later, in the cold drink market to dig into the pot of gold Qi Ming, seeing the market competition is becoming increasingly hot, the agency profit is getting thinner and thinner, and began to seek access to more growth potential industry. He saw the prospect of the frozen food industry from the rapid development and huge market demand of A company in the city, so he decided to enter the frozen food production industry while operating cold drinks. But after all, Qi Ming of the industry do not know much, how to manage a frozen food company, which opened the market, marketing strategy, how to determine the product development direction and so on, are no end in mind. Instead of hard exploration, rather than selecting a model enterprise, follow it closely, in order to avoid detours, on track as soon as possible. Qi Ming decided to take a follow-up strategy, the A company as a follow-up target. A company after years of operation, its brand in the province of great appeal, in the country also has a high visibility, management is relatively mature, the development of frozen food has been formed, Glutinous Rice Balls, Boiled dumplings wonton, dumplings, noodles and other 5 series, which are more popular, sales network has gradually expanded from the small and medium-sized city to large and medium-sized city market. To determine the follow-up strategy, the company introduced the same Qi Ming and A production line, introducing raw materials and A company with quality, develop with the same A the working process of the company, and A company issued similar regulations. In product development, A company launched beef and tomato Boi