首类营销--透析王老吉品牌纷争（The first kind of marketing -- dialysis of Wong Lo Kat brand disputes）.docVIP

首类营销--透析王老吉品牌纷争（The first kind of marketing -- dialysis of Wong Lo Kat brand disputes） Dialysis Wong Lo Kat brand disputes Wang Laoji sold from 2 hundred million in 2002 to 2010 in 16 billion sales, it can be said to be a miracle, behind the Deng Delong team credit. In November 2010, gphl Wanglaoji announced that the brand value of 108 billion, is the first brand China. Wang Laoji is moving towards a world-class brand. Every successful brand in the world is going through a different ordeal, and Wang Laoji is no exception. The four big groups now related to Wang Laoji: 1, Hongkong Hung Road group. 2 、 JDB group. 3, gphl. 4 、 Guangzhou grain industry. Wang Laoji is a trademark Hung Road Group holders, jiaduobao is hung Road Group in Guangdong to set up a production and sales of red cans Wang Laoji enterprises, Guangzhou Pharmaceutical Group in 1995 and Hongkong Road Group signed a trademark licensing contract is authorized to use Wang Laoji, Guang Liang Industrial Group gphl trademark Wang Laoji authorized third party. The reality is: Wang Laoji trademarks gphl business, jiaduobao is rented Wang Laoji trademark enterprise, gphl original production and sales of green with Wang Laoji, production and sales of red cans JDB Wang Laoji, from the beginning of last year, gphl began development layout with Wang Lao Kyrgyzstan trademark business [TM] [business] lead business the Wang Laoji brand extension management. Guyuan porridge with packaging design and red tank Wong Lo Kat very similar from March this year, Chengdu rum industry wide grain and beans recorded health porridge cool appearance, the two sides dispute contradictions began to upgrade, the parties insist, each other, first look at the entire market and marketing enterprises from the perspective of trying to dialysis the truth behind the contradiction and. Brand extension is wrong for all breaking, only on behalf of the authors own suggestions and ideas, have a biased place please forgive me! Should Wang Laoji exte