首类营销法则――与众不同的策略（The first kind of marketing rule -- distinctive strategy）.docVIP

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首类营销法则――与众不同的策略（The first kind of marketing rule -- distinctive strategy）.doc

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首类营销法则――与众不同的策略（The first kind of marketing rule -- distinctive strategy）

首类营销法则――与众不同的策略（The first kind of marketing rule -- distinctive strategy） 1, the rule of preemption If we can not become the first in the market, we should take the lead in entering the market segment, becoming the first market segment, and this is the positioning of the first. People remember the worlds highest peak is Mount Everest, the worlds most populous country is Chinese, the largest area of the Pacific Ocean is, but if asked about the worlds second highest peak, more than 2 of the population in the country, ranking second in the ocean, most people will feel at a loss. Preemptive is to create the first effect. First of all, the ability to capture empty white spots in the minds of people has a preconceived advantage that touches the excitement of the consumer, causing concern; moreover, the first thing to enter the brain is not easily forgotten. Consumers always think that the first is the best. For example: the first contains vitamin candy -- Yake V9; the first floor movement -- Rhine sunshine; China first entertainment TV -- Hunan TV etc.. Secondly, the first to enter the brain of the consumer, before they can enter the market, marketing activities should always lead the brains of others. For example: we are planning the opening cylinder wine Xian first million wine party, planning for the CellStar Telecommunications infoin mobile phone experience and so on, are in the first position to seize the mind of consumers. 2, focusing law We usually use three methods in market work: flat mirror method, concave lens method and convex lens method. The plane mirror is the average power, the effect is tepid; the concave lens is limited to the troops into the long fronts, in the limited energy, the pursuit of great situation, the convex lens is often The loss outweighs the gain.; all in the market concentrated at one point, a little anxious formed in the market and consumers. For example: intestinal tea has many functions, clear night, in addition to bad breath, pale spo