雀巢公司简介的知识.pptVIP

Profile of Nestle 1.Geographical position 2. Development history 3 .Company size 4. Product Introductions 5. Brand management Geographical position About location: Headquartered in Switzerlands nestle group, is the worlds biggest food company, it has a long history in China. Early in the last centurys 1908, Nestle company in Shanghai opened its first sales office. Nestle is one of the earliest foreign companies in China. Development history The sales of Nestle in 2010 had reached 109.7 billion Swiss francs,and the net profits had reached 34.2 billionSwiss francs.Among them,about 95% are from sales of food,so Nestle is thought as the worlds largest food manufacturer as well as one of the largest multinational corporations. , Company size Nestle, was established by Henry Nestle (Henri Nestle) in 1867. Today, Nestle is already the worlds largest food manufacturers with more than 500 factories and nearly 250000 employees in more than 80 countries. Product Introductions Nestles main product is instant coffee, condensed milk, milk powder, baby food, cheese, chocolate products, candy, speed of more than 10 kinds of tea, etc. Brand management More brand strategies: Nestle thinks a planned brand will benefit the company for life. In each market, Nestle company from its 11 brand portfolio strategy of more than 8000 brands selecting two to three brands. It aims to reduce risk and will pay more attention to fighting capacity. * * *