日常例行营销的十个守则（Ten codes of everyday marketing）.docVIP

日常例行营销的十个守则（Ten codes of everyday marketing） When it comes to marketing, minor changes can bring huge results. This post contains ten rules for your day-to-day marketing. Each fine-tuning may double your daily sales, or even two times. These tweaks come from a conversation I had with Tom Black, a millionaire caravan, a few years ago. Hes an interesting guy who uses his selling skills to make a millionaire out of extreme poverty. I made a summary of his recommendations, based on my advice to other sales experts and trainers, plus my own observations and experiences, enriched and elaborated. Fine tune: contact only with decision maker Key term: decision maker is either the owner of your products problem (or part of the problem), or the owner of the budget (or part of the budget) that will pay you. What you want to do: study the position and background of someone who purchased your product (or similar product) in the past. Limit your leads, qualification activities (such as telemarketing calls, email marketing) to people with similar status. Why is this feasible: because they are the people who make the decision, they deserve your extra effort to try and establish contact with them directly. If you find yourself always out of the way, continue with the next clue. How to save time: because your time spent on sales is limited every day, dont waste your time calling people who dont have the right to buy. Although you can connect with lower level people and decision makers, finding someone like this will take more time and effort to try to connect directly with people you really need to talk to. Warning: if youre going to have a dialogue with top managers, you have to be able to act as equals. If you bow and scrape, you will only self destruction. Trimming two: sell to big buyers only Key term: big buyer is a big enough company, and it certainly has so much money to buy your product that it doesnt put pressure on their finances. What you do: before you call the company, us