浙大《市场营销》在线作业(第5次)（Zhejiang University marketing online homework (fifth times)）.docVIP

下载本文档

1
0
约1.2万字
约 24页
2017-09-23 发布于河南
举报
版权申诉

浙大《市场营销》在线作业(第5次)（Zhejiang University marketing online homework (fifth times)）.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

浙大《市场营销》在线作业(第5次)（Zhejiang University marketing online homework (fifth times)）

浙大《市场营销》在线作业(第5次)（Zhejiang University marketing online homework (fifth times)） Zhejiang University marketing online homework I. radio questions 1. product quality is the product concept A. core B. form C. core and form D. added value The correct answer: A 2. strategies for launching new products at high prices and low promotional costs are A. rapid fat taking strategy B. slow fat taking strategy C. rapid penetration strategy D. slow penetration strategy The correct answer: B 3., in the enterprise marketing mix strategy, online sales belong to A. product strategy B. pricing strategy C. distribution strategy D. promotion strategy The correct answer: C 4., different promotion tools have different effects on buyers, Zhi Xiao, understanding, trust and order in different stages of purchase preparation A. ad B. sales promotion C. propaganda D. personal promotion The correct answer: D 5., the main promotional tool for the marketing of industrial goods is A. ad B. sales promotion C. personal promotion D. public relations campaign The correct answer: C 6., the rise of health care products market is due to changes in peoples ideas, this factor belongs to the external environment factors A. economic factors B. social factors C. technical factors D. cultural factors The correct answer: A 7. what is added in the cost plus pricing is the meaning of plus? A. a certain percentage of the profits B. the cost of a certain ratio C. fixed rate profit D. fixed rate costs The correct answer: A 8., from the point of view of marketing theory, the ultimate goal of enterprise marketing is A. meets consumer needs and wants B. profit C. seeks survival and development D. sell goods to consumers The correct answer: A 9., the most basic and important part of the whole concept of the product is A. core products B. tangible products C. services products D. additional products The correct answer: A Some 10. American clothing company put women into simple type, fashionable and masculinity and other gro