田七品牌的辉煌与阵痛 剖析失败的精兵简政（Glory and pain Tienchi brand analysis of the failure to streamlining）.docVIP

田七品牌的辉煌与阵痛 剖析失败的精兵简政（Glory and pain Tienchi brand analysis of the failure to streamlining） The advertising company, a company established by Yu Xiaosheng, a northeast businessman, is a media agency. He has a lot of advertising in television stations all over the country. He is eager to sell them. Aoqili group of state-owned enterprises in Guangxi Wuzhou Tianqi toothpaste production (hereinafter referred to as aoqili) eager to get rid of the backward enterprises, enterprise operating mechanism. Together, agreed by Xiao sound advertising company acquired Otjiri, helping Otjiri get greater development. The early stage of cooperation between the two sides is undoubtedly successful, Otjiri achieved market performance is brilliant. In the cosmetic industry, there had been two market miracle, one is from 1999 to 2000 when another miracle Diaopai, 2003 Tienchi cyclone. But Tienchi whirlwind blew quickly, it disappears quickly, after a year and a half of the great leap forward growth, from the beginning of the second half of 2004, Otjiri almost all of the products are showing signs of sluggish growth, sales fell sharply. Yu Xiaoshengs acquisition of aoqili, a very good business Many people think that, in Xiaosheng aoqili acquisition is done a very good sale. 2002 aoqili is a very old state-owned enterprise, modern enterprise system has not been established, even without the marketing department, not much publicity, its sales basically rely on the reputation of the original. Tianqi toothpaste basically is a regional brand, the market is mainly concentrated in Guangdong and guangxi. Even so, Tianqi toothpaste sales is quite good, 2002 sales of 68 million yuan, aoqili. Thus, brand reputation, brand of Panax notoginseng is very good. Unlike other state-owned companies that have been sold, Mr Otjiri has not lost money. It has been profitable, although it has not been profitable. It is said that there were tens of millions of yuan in cash before the takeover, and there was no debt