盘点2007广东酒业市场态势及营销模式（Inventory 2007 Guangdong wine market situation and marketing model）.doc

盘点2007广东酒业市场态势及营销模式（Inventory 2007 Guangdong wine market situation and marketing model） Inventory 2007 Guangdong wine market situation and marketing model China Wine Market: Guangdong. This is common sense in the wine industry. Guangdong developed market economy brought about by all walks of life business opportunity is huge, in the case of wine, 20 billion annual market capacity is attracting all liquor businesses concerned, and eager to gold in Guangdong, the so-called in Guangdong on the road to Guangdong. Then, in the past 2007, Guangdong wine market situation, what are the market behavior and marketing model for wine market development can be used for reference? I. market competition situation First of all, mainly for alternative competition between categories. Among them, the high-end market was the most obvious, high-end foreign Wine (such as Lafite), wine and high-end liquor (such as Moutai, Wuliangye, Shuijingfang, Guojiao etc.) the competition between. Due to a higher percentage of the beer business consumption, effect in economics high-end wine market (also called the bullwhip effect), led the new brand to enter the Guangdong market including many wine prices to OEM brands are mainly to high-end. Secondly, the market competition in the liquor in Guangzhou, Shenzhen and other central city competition has become relatively more insipid; but in the Pearl River Delta (such as the eastern Chaoshan area and Meizhou area, Western Yangjiang, Maoming and Zhanjiang, in the Shaoguan area) three or four level city competition is hot. Moreover, the market competition reflects the strong game power of capital. In the whole central city of Guangdong in 2007, alcohol advertising became calm. Taking Guangzhou as an example, in the mainstream television and outdoor media in the city to see 05, as in 04, and 06 years before the advertising grappling, such as Oriental hi gun became a hit advertising blossom everywhere, this is also the reason due to a variety of causes. But