瞬间体验之行动（Action of momentary experience）.docVIP

瞬间体验之行动（Action of momentary experience） Daily lesson: experiential marketing: the act of instant experience in consumption Yesterday talked about the culture of experience in consumption The action of experiencing in consumption today Actions: details determine success or failure We should put all our good ideas into action. You think of, other people can also think of, you do, others may not be able to do, want to give the buyers service into action, basically by the stores customer service to be responsible for. If we pay attention to service details, make good service details and win customers with perfect details, we can improve service quality and customer satisfaction Through a large number of evaluation found that the bad evaluation is generally gathered at several points: communication, payment before and after and logistics. Therefore, in these several links, we must pay special attention, gives the customer the good experience. I. communication Communication, first of all, can not let customers looking for you everywhere This is what I mentioned before, the first reply to the customers time can not be more than 10 seconds, we can achieve this through E customer service, through effective messaging to help customer service, reduce work pressure. The workload of customer service is reduced, the response speed is faster, and the buyer can be answered in time. Then our communication must be convenient for customers. Shop contact means Wangwang and I contact button, must be placed in the most eye-catching position, easy to find customers. Before I saw some shops, the want to contact me button was placed at the bottom of the shop announcement, and the store announcement rolled for a long time before it rolled to the bottom. Most buyers dont have this kind of patience. Two, is the experience before and after the payment. A lot of businesses may be in the buyer payment, money service is done in place, but the buyer after paying the money, will no longer find. We w