埃森哲：2008年手持设备市场预测分析P16.pdfVIP

Convergence is now: Accenture Mobile Handset Study Management Summary Convergence is now: Accenture Mobile Handset Study It is a huge market—and still growing. By the time you finish reading this sentence, more than a 100 mobile phones will have been sold worldwide. At a rate of close to 2 million devices sold per day, 2004 marked another record year for the mobile handset industry. About 650 million devices were shipped to customers globally in a market worth over US$100 billion—for devices alone. Innovation has been driving the traditional vendors of mobile devices Global vendor market share industry. Today’s devices are much are positioned between their suppliers development more than simply mobile handsets. They and original developer manufacturers offer a variety of features, ranging from (ODMs) on one side, and mobile The market continues to grow, but it is PDA to gaming functions to digital network operators (MNOPs) on the doing so with reduced momentum. photography—and that is only the other. Within the area of sales and High growth is now mainly coming beginning. Wireless is going broadband distribution channels, the mobile from developing countries and regions and setting the scene for video-tele- handset vendor behaves more like a like China, India, Russia, and Latin phony and more, based on 3G, Wi-Fi, wholesaler than a retailer, because the America, and will remain primarily in WiMax, and VoIP. Unrelated industries consumer is generally owned by the the mid to low-end market segment in have become competitors overnight, as wireless carrier. Exceptions exist, but the shortterm. camera-equipped mobile phones begin primarily in developing growth markets to compete with traditional cameras on like India.