世纪商务英语-外贸函电unit 1 Fundamentals of Modern Business Letter Writing.ppt

Part Three 8. The Complimentary Close(结尾敬语/套语) 9. The Signature(落款) 10. The Reference Notation(经办人代号) 11. Enclosure Notation(附件) 12. Carbon Copy Notation(抄送) 13. Postscript(附言/注) 3. Modified-block Style (2) LOGO LOGO Unit 1 Fundamentals of Modern Business Letter Writing现代商务函电写作的基本知识 世纪商务英语 外贸函电 The Basic Requirements of Business Letter Writing The Basic Parts of Business Letters The Basic Layout/Format of Business Letters Addressing Envelopes Practical Training Part One Part Two Part Three Part Four Part Five Contents Part One The purposes of communication are to obtain complete understanding between the parties involved, and elicit the responses required. Generally speaking, the functions of a business letter are to ask for or to convey business information, to make or to accept an offer, to deal with matters concerning various businesses. Business letter writing does not differ from any other form of creative writing. Good English is one of the important bases of good business letters. What you write should be free from grammatical blemishes, and also free from the slightest possibility of being misunderstood. Usually, there are certain essential requirements for a good business letter, which can be summed up in the Seven Cs, i.e. Completeness, Concreteness, Clearness/Clarity, Conciseness, Courtesy, Consideration, Correctness. These Cs often go hand-in-hand. Part One A business communication should include all the necessary information. It is essential to check the message carefully before it is sent out to see that all the matters are discussed, and all the questions are answered. Business letters should avoid incompleteness. Concreteness means making the message specific, definite and vivid. Business letters should avoid being too general. In general letters, everything seems to be mentioned but actually few are fully expounded. You should use specific facts and figures, vivid and image-building words. 1.