商务谈判中委婉语及其表达方式.docVIP

商务谈判中的委婉语及其表达方式 摘要: 委婉语的使用在商务英语中是一种普遍现象。它不仅是一种社会语言现象,更是一种文化现象。文中分析了委婉语与礼貌原则在商务谈判和商务函电中的委婉表达方式，从虚拟语气法、被动语态法、时态倒退法、否定法四个方面归纳分析了商务英语中的委婉表达法，从而使商务工作者 “深人字里行间”以求最充分理解和欣赏商务英语的委婉表达方式，从而在商界竞争获取成功。 关键词：委婉语，礼貌原则，商务谈判，委婉表达方式. Abstract: Euphemism expression are monly used in business correspondences and business negotiation. which is not only a social language phenomenon, but it is also a cultural phenomenon. By making an analysis of euphemistic expressions and courtesy principle used in business correspondences and business negotiations,this paper mainly discusses the fulfillment of euphemistic expressions in business English through the following four ways: the subjunctive mood, passive voice, tense backward,negative. So the business personnel can fuuly undeerstand and appreciate the ephemistic expression and achieve a success in the petieions. Key words：euphemistic expression; courtesy principle; business negotiation; 前言： 英语中的委婉语((Euphemism)一词来自希腊语的前缀eu=well和词根pheme=speaking，意思是说好听的话。根据英语委婉语详解词典的定义，委婉语是一种用无害的或悦耳的词语替代那些较直接的、唐突的言词，用善意的话语把事实掩盖起来的修饰手段。委婉语存在于各种语言中，是语言的一种普遍现象，很早就引起人们的注意和研究。人们对委婉语的研究主要集中在词汇层次，如用pass way来代替die。事实上，通过语法和语用手段也可以表达委婉的意思，而且这种手段在商务英语信函中应用极为广泛。人们常常借用委婉语，礼貌、委婉地陈述自己的观点和愿望，提出请求或建议，以利于创造良好的 Preface: ????In English Euphemism ((Euphemism) The word es from the Greek prefix eu = well, and root pheme = speaking, means that sounded good. Under the euphemism of English dictionary definition is a euphemism used harmless or sweet-sounding words to replace those more direct, blunt words, with good words to cover up the fact that the modification of the means. Euphemism exist in a variety of languages, is the language of a universal phenomenon, it has long been a cause for attention and study. Euphemism of people focused on vocabulary level, such as with the pass way to replace the die. In fact, through the means of grammar 真的不掉线吗？？、？？？？？？？？？？？？ and pragmatics can express the meaning of euphemism, and this means the application of Business Letters be very extens