星巴克推广（Starbucks promotion）.docVIP

星巴克推广（Starbucks promotion） Starbucks promotion.Txt love, say it out loud, because you will never know, tomorrow and accident, which will come first! The stone tells us that all the beloved ones are scattered at last, and all the others are reunited. You never see my loneliest time, because when I cant see you, I am most lonely! To sum up the practice of Starbucks has three steps: first, in the year before the first store opened, the upscale hotel and restaurant market coffee, so as to give high levels of consumption and consumer opinion leaders a chance to experience Starbucks coffee. Second, before the store opened, Starbucks held a joint marketing activities unique in the largest business district, the hotel and restaurant invited them to the best customers in relation to provide free coffee and relaxing background music will try to drink coffee. Third, when the store opened, Starbucks also held some cultural practices to celebrate, such as Chinese lion dance, and thus received a lot of free media support. Celebrity endorsements advertising on CCTV launch, this form of long-standing in China was born, for almost 10 years, such as the apparel industry, first start in Wenzhou, then extended to Fujian, and then extended to Changshu and other more low-end garment market. This kind of trend itself has the advantages of instant success, speculation and speculation. We all know that a strong brand should be the brand intensive operation plus brand bold speculation, bold speculation such as Ye Maozhong, intensive operation is more like five such companies, to help enterprises do systematic construction, more about the long-term development, sustainable development. Fujian is the birthplace of our country enterprise sports brand, is one of the main battlefield in China, in addition to Lining, NIKE and Adidas have a certain social accumulation of other brands, like Anta, XTEP, 361, Sina, deerhui, are in Fujian. First, a single promotion Star + advertisement this phenomenon