星巴克咖啡香飘内地（Starbucks coffee fragrance of the mainland）.docVIP

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星巴克咖啡香飘内地（Starbucks coffee fragrance of the mainland）.doc

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星巴克咖啡香飘内地（Starbucks coffee fragrance of the mainland）

星巴克咖啡香飘内地（Starbucks coffee fragrance of the mainland） Starbucks coffee fragrance of the mainland Starbuckss business model is to maintain 1 new stores in 3 old shops. In Xie Guanhongs view, the maturity and stability of the shopping circle is an important condition for site selection, and the siting of vision and forecasting ability is more important. At the Seattle annual meeting this March, Starbuckss president, Mr Shu, proposed that the size of the company in 2004 should continue to grow at a rate of over 30%. In response to this news, Xie Guanhong, deputy general manager of, Shanghais unified Starbucks, said: in Shanghai, our expansion target is 30% - 50%.. Xie added, in many cities, good stores are occupied by McDonalds and KFC, and we need to step up our pace.. In China mainland, Starbucks coffee shops are in charge of three agents: Meida, unity and maxim. The three agents is that of the Beijing and Tianjin, Meida agent business, unified occupy Shanghai and Jiangsu and Zhejiang, China maxim is responsible for southern region, including Macao. To unify, for example, Starbucks entered Shanghai in 2000, and now has 41 stores in Shanghai and Jiangsu and Zhejiang provinces (33 of which are in Shanghai), with a rapid growth in the form of snowball. According to the person in charge of Starbucks, Starbuckss business model is to maintain 1 new stores in 3 old shops. An increase in scale means an increase in profit margins, as well as a reduction in costs due to size effects. Our profits in 2003 have exceeded one hundred million, and we hope to enter more cities in the Yangtze River Delta this year.. Xie Guanhong says. In his view, the inland cities that have not yet entered the space for Starbucks means profit growth. Store selection Starbuckss shopping model relies more on local Starbuck Corp. The selection process is divided into two stages. First of all, the local Starbuck Corp according to the regional characteristics to choose shops; these choices are mainly from