现代零售渠道的价格如何管理（How to manage the price of modern retail channels）.docVIP

下载本文档

1
0
约1.3万字
约 9页
2017-09-26 发布于河南
举报
版权申诉

现代零售渠道的价格如何管理（How to manage the price of modern retail channels）.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

现代零售渠道的价格如何管理（How to manage the price of modern retail channels）

现代零售渠道的价格如何管理（How to manage the price of modern retail channels） [editors note] After 12 / 11, China retail market into the development of the fast track, for food enterprises, will face huge change channels, how to deal with this change, we should pay attention to what? For this, this print sends this article especially, hope our operation is more rigorous, more scientific. Vendor pricing mistakes In general, fast moving consumer goods are targeted at three types of retail stores: price sensitive goods, impulse goods, and convenience goods. In most cases, a supplier often also have price sensitive goods and impulse type goods, such as dairy producers not only the production of price sensitive pure fresh milk, yogurt and fruit production and consumption impulse. For any suppliers, most likely to commit errors in the pricing is the price and product positioning in retail stores do not meet, the most common example is the foundation of commodity pricing is too high or the impulse of commodity price change. For example, a few dairy companies that have just entered the market in Shanghai are keeping fresh milk prices higher than existing brands. In fact, pure fresh milk has become the most ordinary residents of the necessities of life in Shanghai, consumers know about the price of these goods is very sensitive, even if these new brands often engage in promotional gifts to buy, but consumers discount more down, still feel not what is cheap, so they are less likely to have the impulse to buy. The common mistake in these new brands is the use of double high pricing in price sensitive goods. For example, in most parts of the current, plastic cup of yogurt has not become daily necessities such as milk, in this kind of commodity consumption characteristics there are leisure snacks, most consumers still belong to impulse buying, so the plastic cup yogurt pricing should reflect the price fluctuation of large features. But some enterprises in the pricing strategy of the price vo