销售压货案例乞求与拯救（Sales of goods cases begging and saving）.docVIP

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销售压货案例乞求与拯救（Sales of goods cases begging and saving）.doc

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销售压货案例乞求与拯救（Sales of goods cases begging and saving）

销售压货案例乞求与拯救（Sales of goods cases begging and saving） 2011/1/18/8:33 source: World Marketing Review Same way, the outcome is different. Case 1: on the eve of the Spring Festival, X instant noodles manufacturer Zhao Feng came to the city of Y where the boss of the boss, the following is the record of its conversation with the dealer: Zhao Feng: Hello, Li boss. Its almost Spring Festival. Is business good? Mr. Li: Well, business is fine. Do you have any new policies this month? Zhao Feng: Yes, the new policy is that within 15 days before the purchase of more than 200 thousand yuan, 2% rebate. Li boss: just 2%? The intensity is too small, right? It seems that I should focus on the liquor I have been working on during the spring festival. Zhao Feng: that doesnt work. The company says the Y market must reach more than 200 thousand yuan. Did you sell about one hundred thousand last month? Li boss: No, I dont want to sell more, but we sell this product, really do not make money, and my expenses are so large. Xiao Zhao, you have to understand me. Zhao Feng: Li, anyway, you must help me this month. Im going to be promoted at the end of the year In addition, the task is not finished 70%, and even bonus can not get...... Mr. Li: Oh, really? Is it that serious? But you have to help me too, huh? Zhao Feng: how do you help, you say, Li boss? Li boss: Well, this month I sold 150 thousand, you give me 3% of the promotion policy, approved, I put a fight, and can not be approved, then I will focus on doing the liquor... . Zhao Feng: Well, Li boss, you can embarrass me. Besides, the policy you want is so big, not so good. Lee boss: Xiao Zhao, then you see it, I went out in advance. ...... Later, as the Spring Festival season, promotional applications naturally did not reply down, and the result, the customer resentment, even in the Spring Festival this excellent season, only sold less than 70 thousand yuan of goods. Coincidentally, in the adjacent M in the market, a Chinese New Year Ya