鞋服专卖店的促销活动怎样做（Shoes and clothing store promotional activities to do）.docVIP

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鞋服专卖店的促销活动怎样做（Shoes and clothing store promotional activities to do）.doc

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鞋服专卖店的促销活动怎样做（Shoes and clothing store promotional activities to do）

鞋服专卖店的促销活动怎样做（Shoes and clothing store promotional activities to do） With the continuous refinement of the market operation, store (store 1 store/) is obviously important, especially in the apparel industry, the store has long been the exclusive first endure! However, with the rapid development of franchised store channels, the market competition is extremely fierce, and the most significant is the means of promotion activities. The narrow promotion is in the regional market determined area, plus the sales of the brand, or on the existing basis for the promotion of personal sales. But the promotional content homogeneity serious: not discount is a gift, but also a fierce, you hit 20 percent off I hit 30 percent off; you buy 100 to send 60, I would buy 100 to send 100 and so on, and there is expression in each store entrance put a roll or paste in the window Poster, write the discounted 30 percent off or is this shop to buy 100 to send * *. Whats more, many people simply think that promotion is just a few simple ways to give discounts and send things. So, we in the end how to do shoes store promotional activities? Everyone used promotional techniques are discounted, send things and so on, and often did not make any effect, the problem appears where? In view of this problem, the author has discussed with many sales and sales staff, why do you want to do promotion? The answer is: 1, this time last year did the promotion; 2, to the holidays to do promotional activities; 3, unsalable inventory is too large; 4, the company has a number of backlog of cargo need treatment; 5, the company headquarters unified requirements to do so. The above phenomena show that business executives just do promotions according to inherent habits, but in fact did not understand or understand why to do promotion, so in this case leads to knowledge promotion but not knowing why it is so a variety of promotional marketing practices continue to imitate and abuse, and not according to their actual n