香港中旅集团多元化战略调整与反思（Hongkong China travel service group diversification strategy adjustment and reflection）.docVIP

香港中旅集团多元化战略调整与反思（Hongkong China travel service group diversification strategy adjustment and reflection） Hongkong China travel service group diversification strategy adjustment and reflection Zhang Minglin; Yu Laiwen (business school, Jiangxi Normal University, Jiangxi, Nanchang 330022) In April 2007 he came to Hongkong China Travel Service Group at the price of HK $2 billion acquisition of the CTS group news, China Travel Service Group in mainland China invested by China Travel International Co. Ltd, was also confirmed to reporters that the two sides really in discussions about the merger, but the related matters have not been confirmed, so is not foreign announced. The CTS group has formed a Beijing as the center, taking the more than 200 place China based national coverage extending overseas travel network; and has a 80 year history of the CTS group is Hongkongs largest travel group, and has a business relationship and business agency relationship with over 300 domestic travel agencies. Therefore, no matter how the two sides cooperate, the newly merged group will inevitably become Chinas largest tourist group. At present, the domestic tourism enterprises through the loose combination to form national enterprises directly and join enterprises, and large-scale merger and reorganization will accelerate the integration of Chinese tourism resources, so that the domestic travel agencies from price competition to rely on capital management and human resources. Below is a brief analysis of the diversification strategy adjustment and reflection of Hongkong China Travel Service group. First, the pain of enterprise diversification strategy: the front line is long, the power is dispersed, and the control is weak Diversification, also known as diversified or diversification, is the enterprise in order to obtain the maximum economic benefits, the development of potential products, or by absorption and merger of enterprises in other industries, in order to enrich the product st