七匹狼的品牌策略解析（Analysis of Septwolves brand strategy）.docVIP

七匹狼的品牌策略解析（Analysis of Septwolves brand strategy） Analysis of Septwolves brand strategy Abstract: In the feudal lords vying for the throne of the tobacco industry, Longyan cigarette factory (hereinafter referred to as Longyan) the Septwolves brand is a shining star. Septwolves cigarette sales, from 1995 203.76 to 2003 132 thousand box, box, box and then to 220 thousand in 2004, is the blossom of sesame, success. In 2004, Septwolves brand selected the National Tobacco Monopoly Bureau released the 100 brand cigarette products catalog, to further improve the national cigarette market visibility a