倪轩裕用情感维系兑现品牌承诺（Ni Xuanyu maintains brand commitment with emotion）.docVIP

下载本文档

1
0
约1.24万字
约 9页
2017-09-26 发布于河南
举报
版权申诉

倪轩裕用情感维系兑现品牌承诺（Ni Xuanyu maintains brand commitment with emotion）.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

倪轩裕用情感维系兑现品牌承诺（Ni Xuanyu maintains brand commitment with emotion）

倪轩裕用情感维系兑现品牌承诺（Ni Xuanyu maintains brand commitment with emotion） Ni Xuanyu (Nick Barton), is a typical Englishman in appearance, thin, tall, thin, handsome face, looks much younger than his actual age age. He is not the same as I have seen many business leaders freely in Western dress and leather shoes, wearing casual clothes, lovely smile and shining eyes, make the communication into a relaxed. In December 1, 2009, Ni Xuanyu was appointed the InterContinental Hotel group (IHG InterContinental, Hotels Group) vice president of marketing for Greater China, but until today he didnt adapt to the hustle and bustle of Shanghai environment. Ni Xuanyu was born in a small city in the south of England. For him, the number of people is the biggest difference between the two places. Ni Xuanyu yearned for a quiet life in his hometown. Recently, Ni Xuanyu found a good place to drive a yacht. I have a few weekends to go yachting in Dianshan lake. In Shanghai, I want to go out and look for a relaxing environment, and only in this way can I feel the same way I feel in england. Ni Xuanyu said excitedly. As a matter of fact, Ni Xuanyu loves traveling. In 1994, Ni Xuanyu, who had just graduated, did not work immediately, but traveled around the world in 2 years. Now, Ni Xuanyu often travels around because of his job, which is why he finally chose to work in the hotel industry. Ni Xuanyu is a two faced person, a mixture of left and right brains. He has a passion as well as a sense of reason and calm business acumen. Ni Xuanyu was responsible for the brand management of Holiday Inn Express in the UK. Under his leadership, the number of Holiday Inn in Singapore has expanded from 30 to nearly 100 in the United kingdom. He started the Holiday Inn in the UK and Ireland, which not only increased bookings and occupancy rates, but also increased margins. Brand commitment New marketing: prior to this, you served as vice president of sales, communications and strategy at InterContinental Hotel g