宁怀远谈 地步与筹划管理力（Ning Huaiyuan talked about the situation and planned management）.docVIP

宁怀远谈 地步与筹划管理力（Ning Huaiyuan talked about the situation and planned management） Under the condition of market economy, business ethics is the basis of the relationship between commerce and society, and is the soul and core of social ethics to a certain extent. Market economy is a rule by law economy, and it is also a moral economy. The developed market economy must be supported by advanced commercial ethics. Only in this way, will the market economy be orderly and vigorous, and it will be low cost and safe, and then there will be a truly harmonious society. Therefore, to solve the food safety problem fundamentally reverse the society all money mentality, we must face a serious problem in our business ethics. In fact, strengthening the construction of business ethics is also the proper meaning of our civic moral construction and socialist core values education. It is also the starting point and breakthrough point of building a socialist harmonious society. But leadership can not be speeded up, such as Zuckerberg leapfrog CEO, or will be the lack of necessary experience and pay the price?. From January to 1998 the United States Strategic Experiential Marketing is the horizon LLP companys two founders Bjosephpine II and JamesHgilmore proposed. Their definition of experiential marketing is: from the consumers senses, emotions, thinking, action, and related five aspects of re defined, design marketing ideas.. They believe that consumer spending is both rational and emotional, consumers before consumption, consumption and consumption experience, is the key to study consumer behavior and corporate brand management. Why is experiential marketing spreading so quickly in our country? This is related to the trend of consumption experience in China, but not accidental. The reasons are summarized as follows: 1., the progress of material civilization and the improvement of consumers living standards With the progress of material civilization, peoples living standards and consumer