体育营销构筑强势品牌（Sports marketing build strong brand）.docVIP

体育营销构筑强势品牌（Sports marketing build strong brand） With the help of sports platform, brand marketing miracle has become an important phenomenon for enterprises, especially those eager to achieve brand breakthrough from the market competition. Sports marketing, the major means of sponsoring sports competitions or sports organizations, has become an important branch of marketing. The operation of the market through the long term, the Olympic Games, the European Cup, the three F1 global top event has become the highest palace of sports business, they successfully stimulate various events organization nerves, making more and more sports organization to the commercial domain olive branch. Many events are actively shaping and promoting their brand, by enhancing the popularity of the event itself, attracting the attention of business partners and allowing them to contribute generously. On the other hand, Nike, Coca-Cola and Pepsi three global brands in the sports marketing long-term investment, made a good example for the whole market; IBM, Samsungs success at the Olympic Games is to let the world brand, either traditional industry or giant emerging industry upstart, began to the extension of brand management to the field of sports marketing thinking angle. The industrial development of the sports industry and the trend of global brand marketing fashion combination, fueled the development of sports marketing, sports sponsorship has become a brand marketing spending growth plate most rapidly. This trend in the positioning of the father of Al Reess advertising decline, after the rise of public relations be echoed at the theoretical level, as the rise of public relations support the most powerful sports marketing in practice will further upgrade. Sports marketing started in China, though late, but because of the 2008 Beijing Olympic Games, Lenovo became the first Chinese member of the International Olympic Committee TOP10 club, and its market influence will become more and more