浅谈新时期企业营销管理的创新（Discussion on the innovation of enterprise marketing management in the new era）.docVIP

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浅谈新时期企业营销管理的创新（Discussion on the innovation of enterprise marketing management in the new era）.doc

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浅谈新时期企业营销管理的创新（Discussion on the innovation of enterprise marketing management in the new era）

浅谈新时期企业营销管理的创新（Discussion on the innovation of enterprise marketing management in the new era） The financial crisis at the end of 2008 brought unprecedented challenges to the enterprises: RMB appreciation, inflation, foreign trade shrinking and stock market crash...... What do these mean for China? What challenges will it bring to the enterprise? The construction of fewer winter team, the enterprise should first try to survive, and to undertake the social responsibility and obligation, should prepare human resources more effectively, to meet the needs of enterprise development, the enterprise is Lianhaoneigong, strengthen good time management, keep growing land, improve efficiency, in the beginning of the year our market bigger and stronger field of sustainable development, and how to do marketing plan and how to build the marketing management system of the enterprise reform period? For enterprise management, it should be worth thinking about. This paper discusses the innovation of enterprise marketing management in the new period. 2., the necessity and task of marketing management of Chinese enterprises in the new era (1) the necessity of marketing management of Chinese enterprises in the new era Since twenty-first Century, the global economic integration has become increasingly prominent, which will cause a series of drastic changes from sellers market to buyers market pattern of market transactions, consumers began the marketing activities of enterprises have a significant impact. The closed markets of various countries are gradually opening to the outside world, and the segmented local markets are gradually moving towards a unified market. All this calls for new marketing concepts, marketing methods and marketing techniques. The increasingly fierce competition in the market forces us to think calmly about the status quo, achievements and trends of the Chinese market and how enterprises should meet the market demand. Looking at the development of Chinas market, w