巧用省级地面频道,优化传播价值（Skillfully using provincial ground channel to optimize dissemination value）.docVIP

巧用省级地面频道,优化传播价值（Skillfully using provincial ground channel to optimize dissemination value） As everyone knows, the purpose is to create the brand advertising and sales promotion, in order to obtain the advantages and potential market in the real market, in addition to the construction, media strategy and market strategy, we must improve the dissemination of benefit and reduce the communication cost on time, so that we can succeed in the fierce competitive environment. Scientific choice of media and rational media delivery are of great significance for improving the cost effectiveness of enterprise brand communication and optimizing the effect of communication. Although the media choose the right for the successful implementation of enterprise marketing strategy is very important, but in China perplexing media environment, to find suitable for their own media platform from different media, still need quite a lot of trouble. From CCTV to provincial satellite TV to provincial terrestrial channels and local media of different media beyond count, located in the spread of different regions, with different communication value, according to the enterprise marketing focus on determining the choice of media, enterprises need from multiple aspects, scientific assessment of the media, to find a suitable carrier itself the final. With the breakthrough of Chinas regional economic development, the provincial ground channel, which was previously under the shadow of CCTV and provincial satellite TV, began to emerge, and its spread value has attracted more and more enterprises attention and recognition. The media strategy of national enterprises rely solely on the standard is difficult to adapt to different market economic characteristics, provincial terrestrial channels as a regional strong media for enterprises to open up huge role in the local regional market has become the enterprise overall media strategy must be, and for regional enterprises, based on the local strong regional