农夫山泉一分钱捐赠广告被指捐赠额缩水1000万(The farmers spring donated a penny, which means the donation has shrunk by 10 million).docVIP
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农夫山泉一分钱捐赠广告被指捐赠额缩水1000万(The farmers spring donated a penny, which means the donation has shrunk by 10 million)
农夫山泉一分钱捐赠广告被指捐赠额缩水1000万(The farmers spring donated a penny, which means the donation has shrunk by 10 million)
Newspaper reporter snow
In the camera, a group of children laugh, play football, jump rope. The voice over sounded, two pieces one rope skipping, 20 yuan a pair of rackets, a decent basketball stand....... From now on, every time you drink a bottle of farmer spring, you donate a penny to the childrens desire. By the end of 2008, the sun project will bring sport to 200 thousand children.
Farmer spring 2002 this penny TV advertisement, still leave in the memory of a lot of people so far. Recently, the award-winning advertising to Nongfushangquan attracted criticism.
In August 11th, the public times published an article that, according to the advertisement said Nongfushangquan every 1 billion 500 million bottles to 2 billion bottles of sales, from 2001 to 2008, the farmer spring every year at least out of 15 million yuan into the fund, but did not actually do it.
After that, the words farmer spring and fake donation were linked together. In August 14th and August 18th, farmer spring said in a two statement that the defamation story could be a series of carefully planned deliberate incidents.
Penny once again touched the public eye.
Should I donate 15 million yuan or 5 million yuan?
The public Times said the farmers spring Penny project, the only cash to be found, was a collaboration with the Song Qingling foundation in 2006. Advertising, the farmer spring did not specify the time and date of activities, but according to the survey, the event was held only from January 2006 to July, the amount of donations of 5 million yuan.
The newspaper questioned, in 2008, the farmers spring drinking water market sales of roughly 1 billion 500 million bottles to 2 billion bottles of scale, since 2005 has basically maintained such sales.. The article quoted the industry one person words, if in accordance with the actual calculation, the farmer spring should be at least 15 mil
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