市场营销简答（Simple marketing）.docVIP

市场营销简答（Simple marketing） 1. What is the effect of integrated marketing communication? 1, integration of communication tools, 2 communication effect optimization, 3 transaction costs minimum Two, the characteristics of the industrial market? The number of buyers in the 1 industry market is small, and the buyers are larger. Buyers in the 2 industry market tend to be concentrated in a few areas. The demand for the 3 industry market is extended demand. The demand for the 4 industry market is inelastic demand, and the demand for the 5 industry market is fluctuating. 6 professionals purchase 7 direct purchase 8, reciprocity 9 industry buyers, often through leasing way to obtain industrial supplies. Three, the reasons for enterprises to achieve diversification growth? 1, the original product or service demand scale and scale of operation are limited. 2, the external environment and market demand change, 3 single operating risk and diversified security. Four. Determine the factors that need to be considered in the promotion mix 1 product type 2 push and pull strategy 3 promotion goal 4 product life cycle phase 5 economic outlook. Five, green marketing implementation steps? 1, establish a green marketing concept, 2, collect green demand information 3, formulate green marketing strategy 4, determine green marketing mix Six; the main characteristics of the network marketing network marketing the biggest advantage? 1 is to get the customer demand information 2 network marketing truly reflects the individual needs of the target market marketing network marketing to target customers of the 3 categories of fundamental changes have taken place in 4 network marketing enterprise status and customer changes 5 network marketing makes customers lower prices to acquire 6 products of network marketing so that consumers are shopping more sensible 7 network marketing need to use advanced information technology. Seven. The type of relationship marketing? 1 enterprise internal relations 2 ent