市场营销 成功密码（Marketing success password）.docVIP

市场营销 成功密码（Marketing success password） Password for success, share five copies of the mysterious numbers associated with marketing, copy address, log address: Please copy it with Ctrl+C and paste it to your friend. Micro-blog Reprinted from Zhang, can be read at 18:25 on December 17, 2010 (1) comments (0) categories: love declaration authority: public Font: in so small in the big size set top more permissions to delete the log log recommended private editor From small to large, we shouted too many slogans, listening too much talk, but as the marketing of our people really need, is obtained from the fierce competition in the market feeling and experience. The first mysterious number: the golden ratio. Principle: the ratio of the greater part of the whole to the whole is equal to the ratio of the greater part to the smaller part, i.e., 1:0.618. Application: in the market, we often shout cheap and good slogan, in fact, we know that Wumart, that is high price, cheap is cheap. So, how to find Wumart and cheap coincide? This requires that the golden ratio, there are a number of varieties in the same commodity (or brand) a variety of price, best price = (high - low) * 0.618 lowest. This is the real cheap and fine combination. At the same time, in the actual application process, should pay attention to high and low choice, for example, the author has done a full automatic mahjong machine mahjong machine market, most of the unit price of 2500 yuan - 5000 yuan, but the most upscale mahjong machine can be sold to 30 thousand yuan a, but the high-end mahjong machine the market share of less than 1/10000, and the actual price is not part of the mahjong machine, but mahjong machine mahogany frame, if we mechanically, get more than 30 thousand yuan as the most expensive mahjong machine industry is not suitable, otherwise, so choose the lowest price. Example: we see in the market, the same commodity sell the most is not the most expensive is not the lowest, but the price of moderat