市场营销计划书（Marketing plan）.docVIP

市场营销计划书（Marketing plan） Marketing plan First, plan outline, 1, 2012 annual sales target 5 million yuan; 2, dealer network 50; 3, the company in the software market has a certain reputation; Two, the marketing situation IMC belongs to the good love festival supporting products, subject to upstream product consumer market containment, but the total demand is still relatively visible. With the continuous improvement of urban construction and peoples living standards, as well as the arrival of product upgrading period, the sustained growth of the market has been driven, which has led to the expansion of the overall market capacity. Shaanxi is located in the central part of China, the market demand is relatively large. In recent years, the real estate industry in Xian has developed rapidly, especially the construction of middle and high grade residential buildings and villas. Shaanxi; 3, into the development of the western region, will increase the construction of various infrastructure projects; 4 Xian construction of a large number of industrial parks and development zones; 5, people on their life improved; in summary, MIC especially the development potential of high-end business users in Xian greatly. Marketing in general, MIC software sales in only three ways: engineering bidding, buy and private projects. The share of project bidding channels is very large, but the two channels of real estate group buying and private project are developing rapidly, and they have shown a diversified development situation. From the enterprise sales channels, most companies generally use the office with the dealer mode, in the time relatively late MIC, because the market accumulated over a relatively short period of time, and eager to quickly open the market, so basically adopted the office and the sales system more than online marketing channel mode. The Xian market is relatively large and there is great potential, the development trend is generally optimistic, so there is a big marke