西安建筑科技大学考试试卷评卷人填写.docVIP

西安建筑科技大学考试试卷 评 卷 人 填 写 题号 一 二 三 四 五 六 七 八 九 十 总分 分数 阅卷人 考试科目：英语（四） 2007级大学英语四级期末测试题B College English Test（Band Four） （2009年7月13日） 出 题 人：师 琳 审 核 人：曹 勇 阅 卷 人： B 卷 注意事项： 1. 考试时间为8: 30-10: 30。 2. 请将接收机调至FM86.1(本部)，FM76.8(东区)听力考试开始时间为：9：20。 3. 请看清楚试题册上的试卷类型，并在答题卡1上填涂。 4. 请考生务必在签名单上按学号顺序签名，并注明学院和专业班级。如考生为网络班学生，请在签名单，答题卡和试题册上的院系班级后注明网络班， 例如：王开新 信控学院 自动化0501 （网络） 5. 学号共9位数字。即学生证上的九位数号码。答题卡和试题册上须填写的学号均按此要求填写。 6. 所有答案请务必做到答题卡上，做在试题册上的无效。 7. 考试结束后请将答题卡和试题册全部交回。 B 2007级大学英语四级期末测试题 College English Test（Band Four） Part I Writing (30minutes)(15%) 注意：此部分试题在答题卡1上。 Part II Reading Comprehension (Skimming and Scanning) (15 minutes) (10%) Directions: In this part, you will have 15 minutes to go over the passage quickly and answer the questions on Answer Sheet 1. For each of them there are four choices marked A), B), C) and D). You should decide on the best choice and mark the corresponding letter on Answer Sheet 1 with a single line through the centre. Media Selection for Advertisements After determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus our attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home, Internet, and direct mail. Television Television is an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire? You can understand the power of television to communicate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication. But television is an expensive medium, and not all advertisers can afford to