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丰田的平衡游戏(TOYOTAs balanced game)
丰田的平衡游戏(TOYOTAs balanced game)
With the TOYOTA SUV (PRADO) in September 5th the official line in Sichuan, FAW and TOYOTA as the first cooperation project of the fruit in the TOYOTA China half egg solidly landed in the FAW Group the basket in the southwest. It is called TOYOTAs half egg, because the mean is the TOYOTA land cruiser (LandCruiserPrado) a series of derivative models, plans an annual output of 5000 cars; previously, TOYOTA and FAW announced on July 15th that the establishment of a high-grade SUV production base in Changchun, by FAW Fengyue automobile Limited company to the technology license contract production mode of land cruiser in the 100 series of 4500MT, 4500AT, 4700AT three models, the early completion of the annual production capacity of 10 thousand vehicles, which can be called the other half egg. As a platform and with a series of models of the land cruiser and overbearing, apparently focused on a more intensive production and cost saving, but strong segmentation the interests of local governments and automobile group division of economic demand cut market choice spirit. In this regard, TOYOTA bear in mind a Chinese idiom small can not bear is a big mess.
In the assembly shop of TOYOTA in Sichuan, and did not see the overbearing and special installation assembly line, in fact, Sichuan TOYOTA just quickly established a coaster with mixed production line. Throughout 2003, Sichuan TOYOTA only limited supply of 200 units, next year can be part of production, production of 2000 units. But the final 5000 design guidelines are still not comparable to any other SUV SUV manufacturer so far. In addition to the seat, there is no TOYOTA can meet the quality requirements of local parts, for many customers, CKD is probably the most close to the assembly quality of imported cars, TOYOTA Sichuan general manager Isobe Kamasashi stressed that the assembly of imported parts group in the new auto industry policy (CKD) restriction policy, TOYOTA needs to find the ba
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