北京高档白酒的市场机会——紫光液北京市场营销案例解析（Beijing high-end liquor market opportunity - Beijing ziguangye marketing case analysis）.docVIP

北京高档白酒的市场机会——紫光液北京市场营销案例解析（Beijing high-end liquor market opportunity - Beijing ziguangye marketing case analysis） January 19, 2008. Wuliangye flagship store in Beijing the strong cultural atmosphere of Dongcheng District Dianmen East Street officially opened, witnessed in many experts and leaders, the media and the Beijing dealer, deputy general manager, deputy general manager of Wuliangye Ag Liu Zhongguo and Beijing ziguangye Wine Co., Wu Xiaodong reached a mutual benefit, cooperation and win-win cooperation strategy. The flagship store in Beijing to achieve the Wuliangye brand culture propaganda and greet the 2008 Olympic Games and other aspects of the layout; ziguangye into the Wuliangye flagship store marketing mode, promote the companys business model, a single product from a single channel into rich products, diversified channels. The national distributor of Beijing ziguangye Wine Co. Ltd. Wuliangye Limited by Share Ltd ziguangye wine for a special purpose, is a professional engaged in high-end liquor sales marketing company. According to Liu Zhongguo introduction, the establishment and development of flagship stores throughout the country, Wuliangye group is an important measure in brand building and marketing network layout. Wu Xiaodong said, this is the company according to the relationship between resources and brand characteristics of itself, and the Beijing market demand for the core consumer group of Wuliangye brand series, following the implementation of the 1+3+3+3 marketing mode, unit of marketing mode, the introduction of the Wuliangye flagship store marketing mode. The flagship store mode and the other two modes of mutual supplement and promotion, providing a powerful guarantee system in the future development will be for ziguangye brand. At this point, as Chinese high-grade liquor classic ziguangye, through the marketing strategy adjustment, showing the accumulate steadily trend. Familiar with the Beijing markets friends all know, ziguangye is th