反思商战中的攘外必先管理安内（Reflection in the war outward security management）.docVIP

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反思商战中的攘外必先管理安内（Reflection in the war outward security management）.doc

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反思商战中的攘外必先管理安内（Reflection in the war outward security management）

反思商战中的攘外必先管理安内（Reflection in the war outward security management） But success in business does not mean success in leadership, but it can be disastrous. Never long history of risk investment, we have continued to see repeatedly staged the scene - founder after the listing was forced to leave his own company, the reason on the surface is because failed to meet market expectations, the deep reason, these people are not driving a large company management experience and leadership. This morning, also heard that the N version of the Chinese version of a hare and tortoise, the tortoise and the hare said is said to the fastest speed through the process of the existing land and land track, arrive together at the end of the completion of mutual win-win. So, what about actual survival? Outward first experience marketing is a 1998 American strategy horizon LLP companys two founders B josephpine II and JamesHgilmore proposed. Their definition of experiential marketing is: from the consumers senses, emotions, thinking, action, and related five aspects of re defined, design marketing ideas.. They believe that consumer spending is both rational and emotional, consumers before consumption, consumption and consumption experience, is the key to study consumer behavior and corporate brand management. Why is experiential marketing spreading so quickly in our country? This is related to the trend of consumption experience in China, but not accidental. The reasons are summarized as follows: 1., the progress of material civilization and the improvement of consumers living standards With the progress of material civilization, peoples living standards and consumer demand are also escalating. In the agricultural society, people are pursuing the basic meet the food and clothing; in the industrial society, the standard of living is measured by the material quantity of products; in the post industrial society, people are more concerned about the quality of life, care satisfaction in their menta