奥运营销 系统制胜（Olympic marketing system）.docVIP

奥运营销 系统制胜（Olympic marketing system） [introduction] before 1984, the Olympic Games were like a hot potato, and all countries stood at arms length. Its incredible to see it today. Why? Because hosting the Olympic Games, the country will spend a lot of manpower, material and financial resources, but the income is very meager, make ends meet, resulting in great losses. Ueberroth served as chairman of the United States in 1984 Losangeles Olympic Games, with its flexible business mind created the Olympic Games commercial operation of the private mode, not only changed the previous Olympic Games peibenzhuanyaohe history, but without any government funding, creating a profit of $225 million, the Olympic Games into love shaking Qian Shu. The success of the Olympic Games has attracted the attention of people all over the world, as well as the hot Olympic economy. Since then, enterprises began to play the idea of the Olympic Games, spent huge sums of money to try to climb up the relationship with the Olympic Games, in order to enhance their visibility and influence. The Olympic Games have made some achievements, such as Samsung, Coca-Cola and so on. However, more enterprises are still in the situation of losing money and shouting. Taking advantage of the Olympic Games, a few happy tears, but success is the success of the method, the causes of the failure of failure. For the Olympic Games at all levels of cooperation partners, tens of millions of dollars at all times are real money, then playing good Olympics this card for enterprises are of extraordinary significance. Olympic marketing system -- Haier Olympic marketing outlook Haier, after 24 years of development, has become Chinas well deserved first brand, also influential in the international market. Haiers success, some people say is the success of the strategy, some people say that marketing success, some people say that is the success of products and services...... But we in the South think that Haiers success is a syste