穿越四重门 传统糕点赚来上亿元（）.docVIP

穿越四重门 传统糕点赚来上亿元（） Through the four gates, traditional cakes earned hundreds of millions of yuan A heavy door: cake threshold is relatively low, capital investment is relatively small, easy to use. More than 20 years ago, Taiwanese businessman Zhang Xiuwan chose to start with pastries. Slowly, she found in Taiwan at that time, glutinous rice, rice cake, cakes and other traditional food, although all the people eat, but there is nothing out of the ordinary. Cake workshop everywhere, and their own advantages, how to do? After her inspection, she discovered a loophole: no one would have thought of packaging them or selling them in a specialty store. But Zhang Xiuwan believes that not only let people buy their own food, put some traditional food to exquisite packaging, become a gift of interpersonal relationships, the value of the product itself can be promoted, the promotion of the brand is also good. She took two measures: one is to gift cakes, one is self access. In the past, traditional cakes were nested in workshops, but they were afraid to let guests know, because the scene was not so sanitary and tasteful. And Zhang Xiuwan in the operation of the first shop when on-site operations, the entire table is stainless steel, glass is bright, and the lights are bright. The guests standing in the street, will be able to glance inside. From the outside to see, the process of making cakes is very hygienic. What people eat is very concerned about hygiene, so after transparency, business is red and red. In Taiwan, such a former shop, after the factorys business model, at the time of the pastry industry in Taiwan, there is no precedent. Tasted the sweetness of Zhang Xiuwan, decided to quickly open stores, Strike while the iron is hot., this initiative also created Taiwan pastry industry chain. In 1992, Ganso food has opened more than 40 stores in Taiwan, the annual turnover of up to NT $600 million. Double door: Zhang Xiuwan found in the enterprise development and growth, at th