策划原则（Planning principle）.docVIP

策划原则（Planning principle） First, the preparation of marketing planning principles. In order to improve the accuracy and scientific nature of the planning book, we should first grasp the main principles of compiling it; (1) logical thinking principle. Planning is aimed at solving the problem of enterprise marketing, according to logical thinking have been conceived to prepare planning books. The first is setting, account planning background, analysis of market situation, then the planning center designed to come clean; secondly carry out the specific planning content in detail; three is clearly the problem solving countermeasures. Two) simplicity and simplicity. We should pay attention to the key points, seize the core problems that should be solved in enterprise marketing, analyze thoroughly and put forward feasible measures, and have strong pertinence and practical guidance. Three) operational principles. The preparation plan is used to guide marketing activities, and its guidance relates to the marketing activities in which each person has to work and all aspects of the relationship must be dealt with. Therefore, its operability is very important. Can not operate the program, creativity is good, there is no value. Not easy to operate, but also a lot of people, money and goods, complex management, low performance. Four) the principle of originality and novelty. Planning to be ideas (creative), new, content, new, new ways of expression, giving people a completely new feeling. Originality is the core of the book. Two, marketing plan book has the basic content. Planning books according to reason, no 10% does not become format, it is based on product or marketing activities have different requirements, in the planning content and preparation format also has change. However, from the general law of marketing planning activities, some of these elements are common. Therefore, we can discuss the marketing plan to get some basic content and format. The cover and planning boo