著名经典广告语欣赏（Famous classical advertising language appreciation）.docVIP

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2017-09-27 发布于河南
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著名经典广告语欣赏（Famous classical advertising language appreciation）.doc

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著名经典广告语欣赏（Famous classical advertising language appreciation）

著名经典广告语欣赏（Famous classical advertising language appreciation） Famous classical advertising language appreciation Nestle coffee: it tastes great This is the most familiar slogan, and it is also the most popular advertising language. Simple and profound, catchy. So that nestle spent a lot of money in the global collection of new advertising language, I found no one is more classic than this sentence, so it permanently reserved it. Chocolate: soluble only in the mouth, insoluble in hand This is the famous advertising master Bernbach inspiration, can be called classic, spread so far. It reflects the unique USP of MM chocolate icing packaging, and suggests that MM chocolate tastes so good that we dont want to stop chocolate on our hands for a while. Pepsi Cola: the choice of a new generation In competition with Coca-Cola, Pepsi finally found a breakthrough, they found from the youth market, positioning themselves for the new generation of cola, invite the new generation love super star as its brand ambassador, finally won the young people of all ages. A slogan clearly convey the brand positioning, create a market, this advertisement tribute. The Volkswagen Beetle: think of good or small In 60s the American car market is a large car in the world, Volkswagen Beetle enters the U.S. no market, Bernbach once again to save the mass of the beetle, put forward the think small idea, using the power of advertising, changed the American idea and advantages make Americans recognize the small car. Since then, the popular small cars clinched the American car market, until the Japanese car to enter the American market. Nike: just do it Nike just do it through a series of advertisements in the theme, the star effect and basketball star Jordan, quickly became the first brand of sports goods, and this advertisement is in line with the teenagers, to do it, as long as the out of the ordinary, as long as the action. However, with the retirement of Jordan, with the just do it changed to I dre